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LORNET HORLOGERIE FRANCAISE - French Watches entirely conceived in FRANCE

Designed,Manufactured,Assembled - FRANCE


Benoît MONNET, Anthony SIMAO -Nov. 22, 2016 Paris (Source: © Ruby BIRD & Yasmina BEDDOU)
The model LA-01
(Source: © Ruby BIRD & Yasmina BEDDOU)
USPA NEWS - LORNET Horlogerie Française is launching a new Line with a simple philosophy which is the 'Totally Made in France' (Developed, Manufactured and Assembled). Three Young Men are at the origin of this Line : Anthony SIMAO, Mikael BOURGEOIS and Benoît MONNET...
LORNET Horlogerie Française is launching a new Line with a simple philosophy which is the 'Totally Made in France' (Developed, Manufactured and Assembled). Three Young Men are at the origin of this Line : Anthony SIMAO, Mikael BOURGEOIS and Benoît MONNET. LORNET is the only company to work at such extent in the concept of totally made in France, it wasn't any more the case since the final liquidation, in September 1977, of LIP. So the young company is the first Brand since around 40 years to be able to justify a 100 % Made in France. This is a sign of the desire for the authentic rebirth of the French manufacturing of watches.
This revival of the French Watch Manufacturing would like to appear under a specific philosophy defined by : Transparency, Modernism, Elegance, Simplicity and Innovation. LA-01 is the first example, which is manufactured at a Limited Edition with 100 pieces. The launching price is of 3,900 Euros/each. Will follow a Sport Line added to this one. By 2020, 9 Models are planned, with 'complications'.

The main instigators of this New Project rather affordable for customers are :

* Mikael BOURGEOIS : Design Department
* Anthony SIMAO : Assembly and development of movement Department
* Benoît MONNET : Public Relation and Communication Department.

Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
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